On Wednesday 16 May 2012, Skechers staff, media, local celebs and friends of the brand celebrated 20 years of Skechers in style at the Showtime Events Centre in Melbourne. The highlight of the night was the announcement of Skechers’ Australian brand ambassador, TV personality Sophie Falkiner.
The muk Haircare crew led by company director Mark Gariglio, were asked to create the hairstyles for 20 models and dancers showcasing Skecher’s latest Spring/Summer footwear collection. The show was high energy including a fashion parade and dance performance, with the hair brief representing the casual, relaxed and fun nature of the Skechers Footwear brand. Models hair was styled using the muk curl stick – creating natural, tousled waves, complimenting the spring/summer season ahead. Fat muk Volumiser and Beach muk were used as a foundation and to add volume and fullness to models hair. On the guys, the new Dry muk ultra matte paste was used to create a deconstructed texture with zero shine. Mark said of the event, “Skechers is a worldwide recognised brand and is huge in the USA and just as strong in Australia. We were honoured to have been asked to work backstage and be a part of celebrating the 20 birthday of this iconic brand. The opportunity to work with such a great company and talent backstage to produce hair for a dynamic show is a fantastic opportunity for muk haircare and the enthusiastic styling team that worked backstage.”